Hana Financial Group Inc.

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POWER on Integrity

POWER on Integrity

members of Hana Financial Group are empowered with the "Hana attitude", a strong and creative corporate culture. The core values shared and practiced by the HFG family are our most precious intangible treasure, which is the standard for the value judgments made and actions taken by HFG

POWER on Integrity
The core values of Hana Financial Group are our standards of conduct and value judgment for individuals and companies that put customers first.
  • PASSION
    as passionate as the sun
    Doing our best with a sense of responsivillity and pursuing a higher value through change and Innovation
  • OPENNESS
    a heart as open as the sky
    ldentifying with and understanding people, or situations, with flexibillity and without perjudice
  • WITH CUSTOMER
    the customer is king
    studying and satisfying custimrts'needs while always keeping in mind that customers come first
  • EXCELLENCE
    professionalism that shines like the stars
    Developing different -lated capabillties In respective areas to gain the customers' highest level of confidence
  • RESPECT
    sincere respect and a caring heart
    putting oneslf in other people's shoes with the basic mind-set of developing individual capavillties and sllciting mutual cooperation
  • INTEGRITY
    integrity as steadfast as the mountains
    Faithfully carrying out one's duties with integrity based on the ethics of financial professionals